Director of Marketing & Membership Engagement | January 2025 – Present.
Served as a founding team member and Director of Marketing & Membership Engagement at Club Blue, where I was responsible for website development, event planning, digital campaigns, membership fulfillment, and more.
- Founding marketing lead for Club Blue; helped grow membership from zero to thousands.
- Developed and implemented organizational systems and spreadsheets still used company-wide to efficiently manage member benefit fulfillment.
- Helped plan and execute 20+ events, including athlete meet-and-greets, bourbon launches, watch parties, and tailgates; oversaw logistics, communications, promotion, registration, and website pages.
- Designed and implemented registration forms and RSVP systems with legal waivers, tiered access, and follow-up automation for RSVP management and event access.
- Developed and fulfilled Kids Club membership for 1,000 children, including workflows, welcome emails, merchandise creation and distribution, and legal consent forms.
- Wrote and designed newsletters, email campaigns, and SMS alerts to 10,000+ subscribers.
- Managed monthly member giveaways from drawing to prize delivery to increase member engagement.
- Led merchandise marketing and promotion, including announcing seasonal discounts, creating new product lines, managing inventory, and coupon systems for membership perk fulfillment.
- Built and maintained WordPress web pages and forms, designed branded content and graphics, and oversaw digital organization. Solving website issues to ensure seamless use for members and partners.
- Responded to and resolved all member communications, including feedback, complaints, and special requests by providing tailored support and creating and updating FAQ’s and support materials.
Collaborated with partners and vendors for product sourcing, prize fulfillment, and seamless execution.